Solutions
Resources
Case Study
Boosting TM Quality: Achieving Excellence with TAUS OPTMIZE
How a global industrial technology leader streamlined their multilingual content processes with TAUS OPTMIZE. With AI-driven technology, TAUS helped them improve translation quality, enhance MT customization, and streamline their global content operations - all in just two weeks.
The Client
The Challenge
The Solution
The Result
The client is a global industrial technology leader bringing world-leading expertise in electrification, automation and digitization to smart industries. To effectively communicate with their customers worldwide, the company relies on high-quality multilingual content, supported by extensive translation memories (TMs) that they’ve accumulated over decades.
Ready to get started?
Uber’s Customer Care Platform
Uber’s Customer Care platform (Support platform) presently supports content across multiple business sectors, including Uber Mobility (Rider, Driver), Uber Delivery (Eater, Courier, and Merchants), Uber For Business (Organizations and Employees), Uber Freight (Carrier, Shipper). Support content is translated with MT engines into and out of more than fifty languages. The platform facilitates the experience for hundreds of content creators, strategists and specialists who produce the support content. Furthermore, it is used by thousands of agents who incorporate the authored content into their daily handling of support tickets, and by millions of users who access it as an essential part of their support experience.
Uber’s challenges
Human review at a global content scale is unthinkable, costly, and time-consuming.
Uber is seeking to address several challenges with the Support Content platform, focusing on improving content quality and effectiveness through personalization, relevance, empathy, and user sentiment. These challenges include:
1- Can we filter out bad machine translated support content before it reaches our customers?
2- Can we measure and enhance the “robotic machine translated score” of the support content?
3- Can we measure and improve the user sentiment when interacting with support content?
4- Can we personalize the tone and voice of the content (e.g., transitioning from informal to a more formal structure) to suit the customer’s conversation patterns?
5- Can we identify and highlight content clean-up actions for content strategists and admins?
6- Can we automatically suggest the creation of new content based on data from our customer tickets?
7- Can we enhance content authoring with auto-suggestions, flag inconsistencies in grammar/tone/voice, recommending similar content, etc.?
The TAUS Estimate API solution
In October 2023, Uber’s localization team integrated the TAUS Estimate API into the Bliss Content Platform. TAUS’s team has customized QE models for multiple languages utilizing its vast repository of in-domain data. Every chat outbound message and support article are now evaluated using a TAUS QE score, achieving 85% accuracy compared to human evaluation. The TAUS Estimate API processes approximately half-a-billion characters every month returning scores in real-time. With this, the first objectives have already been realized: poor machine translations are filtered out, and all support content is scored, providing Uber’s team with a strategic tool to begin enhancing the customer experience.
In the 2024 roadmap, the focus is on expanding the language set with QE scores, and analyzing lower-quality graded support content by utilizing data and models to personalize voice and tone. The goal is to identify and clean up poor content, such as offensive language, improve the source language before it is machine-translated, and retrieve new content from language models. The TAUS NLP team continues to work closely with the Uber globalization team to optimize results from Large Language Models and to further expand on use cases and opportunities offered through AI
About TAUS Estimate API
The TAUS Estimate API provides real-time insights into your content quality, reducing the need for human review and enabling rapid assessment and deployment of accurate language models. The Estimate API seamlessly connects to your content workflows and provides quality scores customized with your data so the results match your organization for accuracy, tone, and authenticity.
Unlock the Same Benefits Today
Experience how EPIC API can streamline your processes, reduce costs and save time, and give you more time to focus on what really matters for your business.
Discover more Case Studies
Enabling 15% Increase in Number of Perfect Translations for ING Hubs Poland
ING Hubs Poland found out that training with TAUS datasets improves the number of perfect translations by 15% and with 95% precision.
Domain-Specific Training Data Generation for SYSTRAN
After the training with TAUS datasets in the pandemic domain, the SYSTRAN engines improved on average by 18% across all twelve language pairs compared to the baseline engines.
Customization of Amazon Active Custom Translate with TAUS Data
The customization of Amazon Translate with TAUS Data always improved the BLEU score measured on the test sets by more than 6 BLEU points on average and 2 BLEU points at a minimum